Universal McCANN

Founded in 2001, McCann is the Armenian representative of the global advertising network McCann Worldgroup (currently McCANN), while Universal McCann operates as the media agency within the same group structure since 2010. Starting from Decemebr 2025, both agencies are part of international Omnicom Holding.

As one of the first international advertising agencies operating in Armenia, McCann has played an important role in introducing global marketing standards, strategic thinking, and creative practices to the local market. Over the years, the agency has built strong expertise in brand development, integrated communications, and locally relevant campaign execution.

McCann provides a full range of integrated marketing services, including brand strategy, creative development, advertising campaign management, digital communications, and content production. Its team works closely with clients to create strong brand platforms and communication ideas that improve visibility, relevance, and market presence.

Universal McCann, as the media agency, specializes in media strategy, planning, buying, campaign optimization, and performance analysis across offline and online channels. The agency combines data-driven media expertise with deep local market understanding to develop efficient and effective media solutions tailored to Armenian audiences. Its services cover television, digital media, radio, outdoor, and integrated channel planning, ensuring that campaigns are both strategically aligned and operationally effective.

Together, McCann and Universal McCann combine international expertise with local market knowledge, allowing brands to communicate effectively with Armenian audiences through impactful creativity, strong strategic planning, and efficient media execution.

Website: mccann.com
Facebook: @McCannYerevan
LinkedIn: @ McCannYerevan